Determining the Health of your Email List

So, when was the last time, you actually thought of giving a glance at your marketing list? Do you know the nature of the audience? Are you aware about the bounce rate and the open rate? Most marketers overlook the email list and get busy with other important things. Things that they feel would increase

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Email Reputation and Why is it Important?

The foundation of good reputation is trust and it takes a lot of time to build trust. Email is slightly different because you need to win the trust of both subscribers and ISPs. Without winning the trust of both the subscribers and ISPs, you can never become successful. In short, trust = good reputation =

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Marketer’s Guide for Maintaining Email Reputation

Marketers across the world spend thousands of dollars in designing email campaign and drafting email copies to lure the customers. It seems simple from outside, but when you dig deep into email marketing, you realize the importance of maintaining a healthy brand and email reputation. Before moving ahead, you need to understand some of the

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How to Repair Bad Email Reputation?

As an email marketer, you’re probably aware that delivering a successful email campaign is not a cakewalk. Increasing the ROI is not as simple as sending the press button. The success of your email marketing campaign is dependent upon a number of factors and one such factor is email reputation. Today, email reputation plays a

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What you Should Know About Email Verification?

So, you have finally crafted a perfect email marketing campaign by burning the midnight oil. But as you try to press the send key, you’re reminded that you need to run the email list cleaning software to ensure the email list is clean. The last thing you would want is seeing your hard work land

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How to Nurture a Purchased List?

Marketers around the world panic when they even think of buying an email list – the CAN SPAM law is strict and punishes companies who unnecessarily send messages. Creating a trustworthy email list is not easy because customers take time to build their trust on the readers. Again, the quantity is not important, quality of

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3 Unique Ways to Make your Email List Worthwhile

Maintaining regular communication with the customers and readers is the key when it comes to a successful email marketing campaign. Many marketers communicate with the sole purpose of generating monetary returns and end-up irritating the readers. Email as a marketing tool works best with word-of-mouth publicity. You need to create a strong email list to

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How to Stay Out of the Spam Box?

According to a research, the number of email accounts expected by the end of 2016 is 4.6 billion, which will make email marketing emerge as a pioneer. Tapping into a small chunk of these customers will ensure a huge audience and a guarantee a constant revenue stream. However, you need to ensure your email list

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Why Quality of Email List is the Top Priority for Marketers?

Providing your sales team with quality leads is the priority for marketers because it helps in increasing the revenue of your brand. Improving the quality of the email list is essential because loyal customers are a boon and asset for your brand. However, marketers find it extremely difficult to keep their email list free from

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Best Practices for Email Marketing List

Your email marketing will reap the highest return on investment, if you focus on building a strong email list. As a marketer, you need to ensure subscribers stay connected with your brand. Therefore, invest time on creating an authentic email list that will go a long way in helping your readers. Many marketers invest a

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