Solutions to Some of the Mistakes in Email List Hygiene

Solutions to some of the Mistakes in Email List Hygiene Leveraging the effectiveness of the email marketing channel requires knowledge and the ability to overcome some of the major challenges of this marketing channel. One of the gray areas of this channel is the email database or the email list. For a common man, it

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How Zombie Emails can Impact your ROI?

Zombie emails are notorious for destroying your email marketing campaign. Before moving forward, it is important to understand about zombie emails. These emails are like any other email with a valid syntax and domain name, but are either inactive or do not exist. Zombie mails easily get counted in your bounce rates, and the open

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List cleaning – Ensures a Positive Sender Reputation

The email marketing world is heavily dependent on the various list cleaning agencies. As a business owner, you might doubt on the effectiveness of the cleaning agencies. If you closely look at your email marketing results, you will surely notice that a number of subscribers would have definitely marked you spam or thrown your messages

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How to Re-engage Inactive Email Customer?

One of the mammoth challenges that lie ahead of every marketer is the ability to regain or re-engage the lost sales. Reengaging the customers becomes an essential aspect of every email marketing campaign not because it generates extra sales, but because it increases your reputation as a sender. A high percentage of inactive subscription or

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