No marketing campaign aims at sending spam to the customers. However, many of your messages may not reach the customers create a first impression and get filtered out of the inbox. To avoid filtering from occurring, you need to use authentic software such as verify email and email validation. These tools will ensure that the mailing list is free from unwanted customers and only genuine customers are a part of the marketing campaign. It will increase the deliverability rates and reduce the spam rate, thereby giving you success in the email marketing. Here are few mistakes which are commonly repeated by the marketers. Learn from their mistakes and incorporate the changes in the next marketing campaign.
1. Sending mails with spammy content
Time is precious for customers and if you trigger spammy and worthless content, you are surely going to land in the spam folder automatically. Avoid using bad or broken links in the mails as it will trigger the vigilant eyes of the ISP and the email will unnecessarily be marked as spam. Additionally, avoid using headlines with ‘FWD’ or ‘Re’ when you have previously never contacted the customer. You can also avoid sending a lot of images in the newsletter. Images do work in email marketing, but excess of anything is bad for the campaign. Send emails with one or two images and content supporting the images. Finally, avoid using capitalized words when not necessary.
2. Legal violations
If you are not adhering to the requirement of the CAN-SPAM act, you are surely going to land in the spam folder. According to the act, all the newsletters should have a un-subscribe option and the request for un-subscription should be completed within 10 days. If the subject line does not match with the body of the mail, you are violating the CAN-SPAM act of 2003. Therefore, keep these rules in your mind and incorporate it in the next mailing communication.
3. No permission
Sending emails without permission from the customer is a sure way to land in the spam folder. ISPs detect the permission and filter the emails which are sent without any permission from the customer.