Email marketing lists are completely perishable and rotten email lists will hamper your email marketing to a great extent. Rotten email addresses are not so difficult to spot and with email validation the task becomes even simpler. Answer the following questions and you will know whether the mailing list you are using is really clean or you require further efforts and help of an email address verifier to clean the mailing list.
Question 1: Do the people in your list have any previous relationship with you?
If your answer is yes, then you can skip the questions and move ahead to the next question coming up. However, if the answer is no, you need to clean the mailing list on priority, ensuring that unwanted and not so interested customers are permanently removed from the list. Additionally, if someone does not have any previous relationship with your business, they will not be expecting any message or communication from your side. And, under this scenario the email is marked as spam by the customers.
Question 2: Is your list rented or leased from some third party?
Again, if the answer is no you can skip the question. However, if the answer is yes, stop triggering emails to the mailing list. You will have zero or low success if a mailing list is rented because it will contain email addresses of customers who are not at all interested in the products and services your business offers. Moreover, you will require the services of an email address verification company to clean the list to increase the reach and deliverability of the emails which are being sent to the customers.
Question 3: Are you in continuous touch with the customers over the past 12 months?
If you answer this question as yes, then you are going good because keeping engagement alive is the key to success in email marketing. And, if your answer is no, then you are seriously not doing a worthwhile job and you will have to study the basics again to get success in this field. It is high time you develop a strategy to increase engagement.