How to Send Email to a Purchased List – Part II

In the previous post, we discussed three ways of sending email to a purchased list. Today, you will learn about three more ways. Purchasing a mailing list is never an easy option for a marketer because it can deteriorate the sender’s reputation and increase the spam complaints. Yet, due to lack of time and resources, many businesses prefer to purchase a mailing list over acquiring. A unique, cleaned and a reputable marketing list will undoubtedly bolster heavy traffic and increase the customer base. Here are a few ways to effectively send email to a purchased list.

1

Purchase a substantial amount of email addresses

You are purchasing a mailing list because you want to spread information about your brand to as many people as possible. Your goal is clear- acquire a plethora of customers to increase the revenue. When the marketing goal is clear, you need to purchase a substantial amount of email addresses from a reputable service provider. You need a bigger list to increase the conversion rate and the click-through rate. Therefore, whenever purchasing a list bargain for more email addresses as it will give wings to the marketing campaign. Additionally, scrub the purchased list using email verifier to remove all the bad email addresses. Regularly using email address verification will further enhance the marketing statistics.

Perform A/B testing

A/B testing is a must for a purchased email list as it will help you understand the requirement and needs of the recipients. With the A/B testing, you can determine the type of content being liked by the intended customers. You can tweak the marketing campaign to that direction. Divide the customers of the purchased list into three to four segments and perform the A/B testing. Test your subject line, content, time and color of the marketing email. Choose the one yielding the maximum result.

Beware of generic aliases

Never purchase a mailing list full of generic aliases such as info@abc.com or support@xyz.com as messages to these addresses will never be read by the customer. These addresses do not perform well from a marketing perspective.