A majority of the email marketing calendars is planned month in advance and making changes to content calendar is not easy at a short interval of time. And, if your email messages are not receiving good open rates, you definitely need to improve your email marketing efforts to reach the hearts of the target audience. One way of effectively increasing engagement is cleaning your marketing list. When the list comprises of people who are genuinely interested, chances of a low engagement rate is less. However, remember to clean the list using email verifier on a regular basis to scrub the unwanted and inactive customers. Here are a few potential ways of improving email engagement.
The last thing you want your readers to witness in an out-of-stock message for a product they are trying to buy because you sent a tempting offer regarding that product. Obviously, no one will tune into a cricket match that has already ended. It will in fact lead to high spam complaint because you are cheating your target audience. Therefore, if you share content with your readers, ensure that your website is up-to-date and a customer never receives any outdated message. Focus on creating a call-to-action that will continue the interaction with the customer even when the product is out of stock. Always share live content to build long term relationship.
Most customers scan the email messages and only if they find it relevant, the messages are read. Bold and dynamic content is a great way to attract the distracted readers. Focus on creating dynamic content that changes according to the time when a reader opens your email message. Bold approaches to your email campaign provides opportunities to convert a customer within a single marketing campaign. However, remember to use email address validation on a regular basis to improve your marketing statistics.
Use technologies you’re familiar
Personalization, loyalty club, membership information, and dozen other tactics can be used to increase the customer engagement. However, use only technologies that you are familiar with. Combine all your personalization data and real time information to attract the potential customers.
Use email validation on a regular basis to remove the inactive subscribers.