More than 65% percent of in-house marketers rate email marketing as excellent because of the high ROI. The strength and reach of this marketing platform is increasing every day because a large number of people are depending upon mobile phones to check their email messages. If you truly wish to create a raving customer base, email address verification will help you achieve the goal. You should know the ways to earn their love, affection and trust. Simply sending emails at a regular interval of time is not the appropriate way to carry out a marketing campaign. Use the following methods to make your audience fall in love with your brand.
Tell the customers the value they will receive
Many email marketers fail because they forget to welcome their readers when they first subscribe. You can introduce the readers to the mailing list either with a single opt-in or a double opt-in process. Double opt-in process will reduce the size of the mailing list, but is preferred over the single opt-in as it provides an extra measure of security. However, if you still use the single opt-in process, remember to send a welcome message as soon as the subscriber share their email address. Sending a warm thank you message will definitely help you stay in the top of the minds of your customers.
Email should be sent by an individual
The sender’s address determines whether the email message will be read and opened by the subscriber or not. ‘From’ field is the first thing a customer sees when they open their inbox. Building a real and authentic relationship with the customers is essential. Therefore, send personalized messages using an individual email address. People will automatically connect because they know that their queries and grievances both will be heard and appropriate action will be taken. Additionally, use email verifier to clean the mailing list on a regular basis to remove inactive and dormant email addresses.
Email validation will help you increase the customer base and make your readers fall in love with your brand.