Clean Database- A Key to Successful Email Marketing Campaign

Sending emails to stale and old email addresses will have a negative repercussions on your sender’s reputation and increase in high spam complaints. High bounces and un-subscription will cost you the hard earned money and decrease credibility and negatively affect your reputation.  Therefore, it is essential to maintain a clean database using an email verifier and email address verifier. It is advisable to take the necessary action on an emergency basis because if your list continues to perform badly, the ISP can altogether stop you from sending emails to the potential customers.


Follow these steps to reduce spam, bounce and validate email.

1. Identify sources of data

The first and foremost step towards maintaining a clean list is identifying the source from where all the information is getting populated. The data you are collecting should be consistent and the forms available on different websites or different sources should remain the same. Ensure that the details about your business are getting to the users in a correct manner otherwise unwanted or uninterested customers will become a part of your email marketing campaign.

2. Data is getting merged

Email address verification will become easy once all your data is getting populated in a single place. Therefore, ensure that the data is being merged in one place to make it easier for you to later for review. Regularly export the data from the data sources and import the data to the locations of your choice. You can later on allocate the work to email address verifier who can later on check for updates.

3. Reengage the subscribers

Simply cleaning the list alone will not serve you any purpose and it is essential that you reengage the subscribers again. Send captivating emails with relevant content to customers only then will the email verification step turn out to be successful. Sending engaging emails to customers will help you understand people who are actually interested in your campaign. Try to send newsletters to customers on a regular basis and avoid sales pitches as it might irk some customers.