Building an Email List from Scratch

Email is a critical piece of marketing, but building an email list is a daunting task. Whether you’ve just started your business or you’re unhappy with the current results of your email marketing campaign, building an email list is essential. It is possible to start your business from zero to success and create a list that reaps the desired outcome. Your list is the most essential tool in your arsenal. Therefore, you need to find different ways of attracting the target readers. Remember, to clean the list using email verifier to connect with your readers. Here are a few effective ways of building an email list from scratch.

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Gather emails in person

If you have a brick and mortar store, you can collect the email addresses directly from the customers. It’s easy to get the readers to write their email address on a sign-up sheet. You can even display a tablet that the customers can use to sign up. Additionally, you can collect email addresses at different trade shows, expos and community events. Finally, when you talk to the readers on phone, you can ask the readers to give their email address. Gathering the emails of the customers personally is a great way of building an authentic list. However, many marketers do not leverage this power. Additionally, focus on cleaning the list using email address verification on a regular basis to remove inactive and dormant accounts.

Link to offers that captures the attention of the readers

Your readers and subscribers should not dig around the website in search for offers or subscription page. Keep you offers upfront and remember to include call-to-action button on every page of your website. Some of the key places to place your opt-in box include, the home page, the main page of your website and, ‘contact us ‘and the ‘About us’ page. These place capture the attention of the readers. When readers have to search for your links, they will likely turn away from your website.

Host an online webinar

Online webinars are a great way to collect the email address of the target audience.

Focus on using email validation regularly to connect with the target audience.