Acquiring email address of your target audience is indeed an achievement, but getting the audience to open and read your messages is a tough task to accomplish. Achieving email engagement with one of two email messages is next to impossible because it takes time to attract and grab the attention. Building an authentic list is the first step in delivering high email engagement. Start by cleaning the marketing list using email address verification to ensure only interested people are a part of your marketing effort. Here are a few ways to achieve email engagement rate without worrying about your relationship with the readers.
Keep the headline short
You can’t pull your readers unless you craft an authentic headline. The first few words of your email are extremely crucial to gain the attention of the target audience. Short and crisp headlines piques the interest of the readers and ensures that the email messages are read and appropriate action is taken. Personalized landing pages with a catchy headline instantaneously captures the attention of the target readers. Additionally, making the subject line clickable is another step in determining the engagement rate. However, after every marketing campaign, clean the list using email verifier and reduce the spam complaints.
Clear messages with call-to-action
Whether you agree or disagree, people today are extremely busy and literally do not have time to read every email message in detail. Therefore, it is essential to send clear messages, which the readers can easily scan and take the necessary step. Even, if your email messages are limited to a couple of few words, it will help in delivering results. Actionable few words are more than sufficient to force the reader to click the call-to-action button. Remember to place your call-to-action at a location where it is easily visible. If the email is short, it will be easier to engage with the new customer. Focus on sending clear messages with a definite call-to-action.
Email validation will help you increase the engagement rate while reducing the number of spam complaints.