Want to succeed with email marketing? List cleaning is simply non-negotiable for success. For marketers, their email list is the most prized possession. You constantly need a healthy stream of subscribers to talk to and you need to grow your list to survive the tough competition. However, a plethora of marketer’s end-up creating the list the wrong way, which affects email deliverability and lowers the sender’s score. You need to keep the email list clean using email verification API to reach the inbox of the customers. Also, remember that big email lists are certainly impressive, but lists filled with notorious email addresses leave a dent on your reputation.
Here are a few ways to generate a clean email list to reach the target audience.
Grow your list organically
Growing your list organically is a boring method, but the reality is it will help you reach miles and connect with customers. Your website is an incredible and a great tool to build your list. If you’re capable of optimizing the list properly, it will grow the email database at an accelerating rate. Furthermore, you need to ensure that your visitors have every chance to convert, once they visit your website. Marketers who use short-forms on the website to win the email address of the customers are more likely to garner results than their counterparts. Also, use landing pages to accelerate the growth of the email database. According to a research, companies with 35-40 landing pages witness 7 times more leads than a business with 1-5 landing pages.
Nothing can be more frustrating than waiting for the email list to grow organically. Because of which, many marketers fall trap of the third-party purchased lists. Always remember that slow and steady will win the race because you will be dealing with customers who have willingly agreed to receive messages from your brand. Building your list in the right way might seem a bad option, but in the long-run, it will help you gain traction and portray yourself as an anti-spammer. Starting slowly will undoubtedly grow your list exponentially and will help achieve the goal.
Focus on analytics
Analytics will become your best-friend, once you start growing a healthy email list. Focus on your past content to determine what is working and how customers are converting? Is there any particular subject or content that is resonating with the target audience? Make a note of whatever is working and channelize your energy towards it. Find patterns in the path of your success and amplify it by repurposing the content to build an authentic email list. Without analytics reaching the potential customers is impossible because you will send content that is meaningless.
Consistently sharing valuable and relevant content with the audience will help you win their trust. When customers trust your offering, they willingly sign-up for your newsletter. Also, when you’re knowledgeable in your industry, you come out as a market leader in front of the customers. When the foundation of trust is built, your list will grow exponentially.
Whatever method you use to generate the list, use email verification API to keep it clean.