Maintaining regular communication with the customers and readers is the key when it comes to a successful email marketing campaign. Many marketers communicate with the sole purpose of generating monetary returns and end-up irritating the readers. Email as a marketing tool works best with word-of-mouth publicity. You need to create a strong email list to reap the desired benefits. There is no point burning the midnight oil when you have very few customers on your email list. Furthermore, you need to clean the list using email address verification to remove dormant and inactive customers. Here are a few unique ways to make your email list worthwhile and connect with the target audience.
Send an email after every blog post
This is the easiest way to keep the subscribers happy because an email ensures that you remain at the top of their mind. Marketers who fail to interact with the readers on a regular basis end up losing customers. You may not notice it initially, but conversational content will ensure your fans write back to you. Creating such an email list is a dream for marketers, but due to lack of quality content and patience, building a worthwhile email list is next to impossible. Moreover, focus on regularly scrubbing the email list using email verifier to remain in touch with a loyal fan base.
Use polls to understand the customers
Through polling, you can understand whether the content is reciprocating with the customers or not. If you have sent five hacks of creating a stellar website, ask the customers through poll whether they want to receive further updates on such topics. You can use the knowledge to create another series of email to lure the customers. Polls are a great way to develop useful insights about the requirement and choice of your target readers.
Involve your readers
Writing for the readers is one thing, but involving them is another thing. Invite customers to write a blog or a piece for your company and share it with their name. Instead of guest blogging, ask your customers to blog to connect at a personal level with the readers.
Focus on using email validation on a regular basis to increase your revenue.