For marketers, creating an email marketing initiative without a definite ROI is difficult when long term benefits are considered. Email newsletter is one way to direct revenue and produce a strong relationship with the readers. No matter at what time you send your newsletter, unless the content is personally curated and worthwhile, readers are never going to read it. Therefore, you need to create an email list for your newsletter. Remember to clean the marketing list using email verifier on a regular basis to remove readers who are inactive and dormant. Here are a few reasons why building a newsletter email list proves fruitful in the long run.
Grows the subscriber base
A regular high quality newsletter grows the customer base exponentially because whether you are sending new messages or not, your readers are engaged with the newsletter. Valuable information in the newsletter drives the subscription rate and build a strong base. Depending upon the industry you are catering, daily messages may be tolerated, while in other industries daily emails can kill the engagement rate. Ensure you do an exhaustive research before deciding the target audience and send messages accordingly. However, simply increasing the customer base is not useful, maintain the list using email address verification on a regular basis.
Promotes your content and other projects
Newsletters are a great place to share useful content and projects you have coming down the pipeline. When your newsletters comprise of good mix of information and is not catered towards promotions, your readers are likely to remain loyal with your marketing efforts. A great newsletter will sooner or later receive applauds and mentions from the readers, which will increase the publicity of your brand. And, once your readers consider your brand as a leader, they will look forward to your newsletters.
Creating a newsletter for the sake of sending is a bad practice to follow. Great newsletters having thousands of subscribers were created to build trust and pique the interest of the target audience. And, once readers trust your company, you will never have to turn around.
Email validation will definitely help you remain in touch with readers who are interested in your brand.