Many marketers forget that email marketing is the top performing marketing channel across different platforms. Email is 40 times more efficient at acquiring customers than Facebook and social media platforms. Despite this marketers invest heavily on social media and end-up with very low ROI, which later affects their business. Such marketers forget investing money in their email list and send messages to readers who are not interested in receiving information. With the help of your email marketing you can re-engage the readers and build a strong list. However, remember to clean it using email address verification on a regular basis to connect with loyal customers. Here are a few powerful ways to grow your database.
If you’re successful in turning your email signature into lead machine, you will never have a dearth of customers. Email signatures are often considered futile and overlooked by marketers dying to create an online reputation. Include a clickable link to your website or blog in the signature for the user to conveniently reach your website. Customers will not search for the link in the newsletter. To increase engagement add elements such as your latest tweet or newsletter to the email signature. It will help you grow your list at a faster rate because the customers know where to find you. However, regularly clean the database using email verifier to reach the target audience.
Encourage the readers to forward your messages
Undoubtedly, it’s one of the hardest ways of building your email list, but if you’re successful in encouraging the readers, you can hit the jackpot. However, to encourage forwarding, you need to create as much value as possible for the existing subscribers. Recipients of those forward messages are more likely to sign up for the newsletter because they were recommended by someone.
Offer something extra to the subscribers in the form of content upgrade. It will help you win new subscribers because readers will share their email address to read your content. Usually, content upgrade are an extended explanation of an already existing blog or content piece.
Use email validation regularly to build a powerful email list.