What works for a real estate company may not work for ecommerce website. Email marketing is a crucial for every ecommerce entrepreneurs as it allows to increase your sales and decreases the chances of cart abandonment. As an ecommerce business, building an effective email list is essential as it will help you trap the desired customers. These strategies will help your build a strong customer base for your ecommerce business. However, focus on using email list cleaning software to reach the desired readers. Focus on using these strategies to build your list.
Tell your customers when the stock arrives
When you run out of stock of something that a lot of people are looking for, you need to notify the customers when the item is back in stock. Add a notify button on every item that is out of stock. It will help you create a list of readers who are interested in buying the product. Ask the readers for their email addresses for sending the notification to the readers. This way you will gather email addresses of people who are interested in your products. Furthermore, send a confirmation email asking the readers whether you can send promotional messages or not. Furthermore, focus on cleaning the list using email verifier to stay connected with the readers.
Acquire visitors before they leave
Focus on using an exit intent pop-up which appears when a customer is about to leave your website. It triggers when the customer clicks on the escape or the back button. Offer discounts to customer when they’re leaving the website. However, reveal the coupon code after the customer share their email address. This way you can build a list wherein customers want to receive your newsletter.
Offer free shipping in exchange of email address
Customers hate paying shipping charges when they can easily get the same product from a nearby store without paying the shipping charge. Offer shipping charges to customers to people who visit your website in exchange of their email address.
However, focus on using email address verification to maintain a clean marketing list.