It’s not enough to have a hefty email list because it comprises of people who have signed up for receiving a particular email offer. Such customers are likely to become inactive and dormant because they are not interested in the content you share. You need to focus on creating content that resonates with the target audience. Garnering the trust of the audience is essential, if you want your prospects to buy. If your email list is small, but every customer is purchasing from your brand, you need not run behind creating a massive email list. Focus on cleaning the list regularly using email address verification to remove inactive and dormant readers. Here are 3 types of emails that you need to send to re-engage the readers.
Educate the readers
A majority of the business owners is pitching their products and focusing only on promoting your products. You need to understand that your readers are not going to purchase every time you knock on their door with a promotional email message. If you’re looking to re-engage the readers, consider sending emails that educate subscribers on a specific topic. Today, customers like receiving messages that make their life easier and solve their problems. Therefore, send interesting and educational content to the readers. Additionally, you need to scrub the marketing list using email verifier to remove unwanted email addresses.
Exclusive promotional offers
Promotional offers are always a great way to engage the email list and ensure that readers don’t leave the marketing campaign. You need to host a live webinar encouraging subscribers to interact with your brand. You can also offer discounts on services and products to people who subscribe to your newsletter. Giveaways, demos and premium eBook are other great promotional offers which keep the interest of the target readers.
Ask readers to reply
Subscribers to your email list have already demonstrated that they are interested in your content. You can take it a step further and ask the readers to reply to your messages. The replies of the readers will increase your authority and you can connect with readers who are interested in your marketing campaign.
Focus on using email validation on a regular basis to re-engage the reader.