10 Email Deliverability Terms Every Marketer Should Know – Part II

In the previous post you read about 5 email deliverability terms every marketer should know. Today, you are going to read about 5 more terms. Understanding the terms is extremely important as it will help you improve the deliverability and focus on email validation. You are surely going to come across these terms some time or other because they are frequently used by email marketers.

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1. Sender policy framework

SPF is an email validation system used to detect and control the email spoofing. Email spoofing is when IP addresses use someone else’s IP address. It basically has a record of IP addresses which are allowed to trigger emails on the behalf of a particular domain. The term comes in handy for third party senders.

2. Single and double opt-in

Single and double opt-in are the ways of acquiring customers effectively. The user or the customer has to fill the form and the email addresses are stored in the database. However, the spam complaints can be high with a single opt-in usage. Therefore, today a plethora of marketers uses double opt-in to build their mailing list. In the process of double opt-in the customer is send a reminder mail informing them about the details of the campaign. Customers who are uninterested opt outs thereby increasing the deliverability. In the process email address verification becomes easy and simple.

3. Hard bounces

A hard bounce occurs when deliver to an email address is failed permanently. It ruptures the whole email marketing campaign as hard bounces are considered the worst by the ISPs and degrades the sender’s reputation to a large extent. Therefore, to avoid hard bounces from occurring email address verification is a must. It will help you reach out to the intended target audience effectively without reducing the sender’s score.

4. Acceptance Rate

The number of emails accepted by the servers in percentage terms is called as the acceptance rate. The mail reaching the inbox of the customer is not guaranteed. The mail server receives the email and the fate is decided later on.

5. DNS

Services translating words to the IP addresses.