An incorrect entry into the CRM is enough to create a havoc in the email marketing campaign and can easily ruin all the efforts, which have been put into designing the whole email campaign. A simple comma if placed wrongly will create a valid address as invalid. And, these errors will never be seen with a naked eye. This is where email address validation and email verifier will come into the picture. The main reason why validation was created is to reduce these errors which cannot be spotted by naked eyes.
The logic behind the syntax
These tools will be used to clean the marketing list and ensure that email marketing campaign will function properly. A real time API is used to scan and scrutinize the emails and identifies faulty email addresses. The clean addresses are passed through and the erroneous emails are left aside. The bounce rates will reduce significantly after using the email verification. As this process is done in the background, you as a user will not have to worry about mails being sent to the customers whose email addresses are wrongly entered in the system. This saves a lot of time and ensures that the marketing campaign is successfully executed and long term relations are built with the customers.
What else to expect?
Email validation will surely lower the bounce rate and bring a surge in the click rate. A plethora of such software can even provide an option for email correction. These software will tell you what can possibly be wrong with a given email address, thereby improving the number of customers in the list. Understanding the syntax will help you know how everything works. Validating the addresses will increase the customer engagement and significantly reduce the number of un-subscription rates.
Additionally, wasting a lot of time on cleaning the data does not make sense because in the end you are spending the time which otherwise would have been used on fruitful activities.
Finding an incorrect email address is not an art! You should move on with the technology.