Promoting your service and products using email has proven to be successful because communicating with customers is easy and simple. You need to focus on the quality of email marketing campaign, especially if you know that more than 21% of the emails are never delivered to the inbox of the customers. The deliverability rates are getting affected because customers are filtering the email as spam. A majority of the emails is blocked by the mailbox service providers because of poor quality content. Additionally, reaching the inbox of the customers has become extremely tough because of the continuously changing mail algorithm. And, if you trigger emails to dormant and inactive customers, the result will be poor. Therefore, it is essential to clean the mailing list using email verifier.
Always mail people on your list
Sending unsolicited emails to customers who never signed up for receiving these emails is a bad idea because the marketing material can be filtered as spam. Additionally, if you have purchased a mailing list, try to validate is using email address verification because you do not have permission to send newsletters to such customers. When you mail recipients on the mailing list, you are building long term relationships because such prospects are interested in receiving emails from your company. Building a loyal base of customers is a tough task, but running the reputation is simple. Therefore, focus only on permission based mailing and reach the hearts of your customers.
Never sound promotional
Customers usually never open an email with a subject line ‘Subscribe today’ or ‘Buy today’. These subject lines are considered inappropriate in the email marketing world because you are at a high risk of losing the potential customers. Focusing on building a strong relationship rather than worrying too much about the open and the deliverability rates. If the foundation is solid, high open and deliverability rates will follow. Using the approach of trust, you can persuade the customer to make a purchase and build a relationship for life.
Create the right impression by sending relevant and meaningful emails to the customers.