Decreasing deliverability and increasing spam rates have been the biggest challenge for a plethora of email marketers. It is deliverability that fuels up a conversation over list cleaning and email verifier. Email list hygiene is extremely important today and it has helped marketers deliver the results. And, for this reason, email marketers use a variety of other tools to increase deliverability. However, myths and humors on email validation has captured the minds of marketers in a way that they fear to use the list cleaning services.
Myth #1: Email marketers are supposed to use only software designed for list hygiene
Today, with the evolution of technology, list cleaning software are not just designed to serve only one purpose. The email platforms have been evolved and email address verification has been added a functionality of the platform. As an email marketer, you do not have to use specific software for list cleaning. The integration has revolutionized the whole email marketing platform and list hygiene is easier and simpler.
Myth #2: Email validation is only about removing bad data
The purpose of list hygiene was to remove invalid data eight years ago. However, today the purpose is increasing engagement and understanding the reason for customer’s leaving the email marketing program. It is more about eliminating people who are inactive for a stipulated period of time and have not bothered to open the emails for a very long time.
Myth #3 List cleaning is all about reaching the inbox of the customer
A clean and hygienic list provides assistance in improving the performance of the whole email marketing campaign. The ISPs are relentless and never think twice before throwing your emails or newsletters to the spam folder. List cleaning is not only about reaching the inbox, it will instead help you understand the reasons for customer leaving the campaign. The re-engagement campaigns designed for dormant or un-interested customers will bring you closer to the need and requirement of the customers. It helps you connect with the audience on a personal level and the mistakes due to which a customer left the campaign can be ignored easily.