An email list that you build today can be worth a lot of money in the future, if the email marketing mailing list is cleaned and maintained on a regular basis. To reap the maximum benefits from the mailing list, you can use verify email and email address validation. Having an email hygiene plan will help your campaign and ensure that genuine customers stay connected with you for a longer period of time. However, the problem lies when a number of marketers do not consider email cleaning worth and never take it seriously.
1. Look for analytical packages
Whenever you look for any service provider try choosing an email service provider offering analytical packages as it will give you a detailed report on whether the email has reached the intended audience or not. It will definitely help you save a lot of money in the future as you can scrub off the unwanted email addresses and build a clean list.
2. Use email address verification
Instead of waiting for the list to go stale, you can use the email address verification on every subscription. The opt in form will enable the customer to receive useful information and free gifts only on providing real email addresses which can later on be used to build a stronger customer base. As a matter of precaution, you can remove customers who have not opened, or responded to the newsletters in the past two or three months. Reviewing the list on a daily basis will help you achieve success in the email marketing world. Moreover, instead of consumers unsubscribing from the email list, you can remove them before they mark you spam. List cleaning software will help you in the long run and attain the deliverability and statistics you always wanted to achieve.
3. Deleting un-subscription permanently
You can manually delete the un-subscription if the count is below 100, otherwise for higher unsubscribe rate you can hire the services of a professional service provider. Email address verifier is the lethal tool which will remove all your worries and ensure that you reap the best benefits and value from the mailing list.