Invalid Email Addresses and the Need of Email Verification

Have you ever wondered about how many email addresses you are acquiring every annually? Some of you might guess the number to be 1000 or 1000, it can be 1 00,000 as well. Have you ever thought about the money you waste on sending emails to invalid addresses? The figure can actually give you a

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Why Email Verification and Validation is Essential

Any email marketing campaign today is enough to maintain relationships and build brand consciousness. A properly managed email marketing campaign is one way of achieving it, but for that email verification and email validation is essential. A verified list will ensure reputation and revenue of your company. There are umpteen benefits of using an email

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Email Marketing List Hygiene Myths and Facts

Email Verification is becoming extremely important to ensure high delivery rate and conversion rates for an email marketing campaign. Erroneous email addresses possess a threat to the reputation and can unnecessarily increase the cost. Therefore, email address verification has become an integral part of any email marketing campaign. However, there is a plethora of myths

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Spam Traps – A Threat to Your Email List

The email watchdogs also known as ISPs use spam traps to track IP addresses, which send emails beyond the email list for which they have permission. The ISPs usually creates these email addresses from the id’s which have been given up the original user. A new email addresses are usually never taken into account as

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High Bounce Rate- A Nightmare for Email Marketing

The worst nightmare of any email marketer is having high bounce rates, which is primarily because of sending the messages to a stale list. In email language, bounce is when an ISP fails to determine the domain name of the email address because it the domain name does not exist or the email address mentioned

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When to clean an Email List?

Everyone today in the internet marketing world is talking about list cleaning or email list cleaning. However, which is the right time to clean the list- is a question, which ponders in the minds of hundreds of marketers using email marketing as an important marketing tool. Is it only when you receive a warning from

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How to Clean your Email List?

Businesses that overlook stale email addresses are putting the business at huge risk, which in future can be extremely fatal. Moreover, an authentic and clean list increases the brand image in front of the ISP and maintaining a healthy relationship with the ISP is necessary. A low reputation score given by an ISP will adversely

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How to Deal with a Stale Email List?

Seeking prior permission before sending emails to the customer might come as a shock for a number of people. Well! What you just read is true and a plethora of companies and small businesses today are facing this issue. The backbone of the problem lies in the email list you are using. If the list

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Email List Hygiene – A Boon in Disguise

With the ever changing ecosystem of email, it becomes essential to maintain, clean and regularly update the email list. Today, buying or renting an email list is considered worthless to capture the attention of the targeted audience. Moreover, an outdated list is the major reason behind the deliverability issues related to email marketing. Leading the way

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