Organically Growing your Email List Using Social Media

Today, social media has become a third arm for a majority of marketers. Facebook, Twitter and Instagram are integrated in our personal as well as professional life. Additionally, more and more social media strategies are helping marketers to build a strong email list. And, these platforms help in branding your product and company. You can attract the readers with your campaign and ask the readers for their email addresses. Moreover, your readers are likely to engage with your social media channels on a regular basis than your website. You can share relevant information and build a strong marketing platform. But, you need to clean the list regularly using email address validation to remove unwanted subscribers. Here are a few ways of growing your list using social media.

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Lead generating Facebook Ad

The fastest and easiest way to generate leads from Facebook is by spending on advertising. With Facebook Ads, you can target customers, according to your demographics. Additionally, if you build a strong campaign, you will see a surge in the number of email subscriptions. It is not as simple as you think because you simply cannot throw your ads to the readers. You need to carefully optimize the copy, which clicks with the readers. However, remember to use email verifier on a regular basis as many customers give their email address for availing your offer.

Promoting gated content

Gated content is content that is password protected and not available publicly to everyone. It’s simply a content that is hidden until the readers provide their email address. And, you are missing on potential opportunities by not using gated content. Readers who are interested in your content are likely to share their email address. This way you can generate high quality leads from gated articles. Use social media to promote your content and increase your customer base.

Create a contest

Contest on Facebook and Twitter are one of the leading ways to build a strong email marketing list. You need to come up with hashtags especially for your contest to drive social media engagement.

Focus on using email validation on a regular basis.