Are you afraid of the vigilant eyes of the ISP? Do you have interesting content to share with the customers, but cannot do so because sending a plethora of emails will lead to a surge in the spam rate. If you are an email marketer facing the aforementioned issues, read ahead to unleash some extremely interesting facts about the frequency in which newsletters should be triggered to the client.
The following points will help you understand the frequency in which the newsletters will be accepted wholeheartedly by the customers.
1. Frequency of emails is proportional to the genuine email addresses in the list
A cleaned list is a house of customers who are genuinely interested and people who are willing to become long-term customers. Therefore, it is essential that the email marketing list is cleaned and email address validation is completed. The list can be effectively cleaned using an email verifier. Interested customers would always be looking forward to the newsletters, and to such customers, you can easily trigger emails on a regular basis. You should not try to send all the emails in one go so that even an interested customer starts losing interest after seeing a surge of unread messages in the box. The trick here is to keep the email list updated and cleaned whenever possible.
2. Frequency depends on the action mails you fire
A customer who has recently become a part of your family is sent a newsletter in the morning, and in the afternoon a promotional email is sent requesting the customer to buy, after a few hours when the customer plans to visit the website he/she receives a retargeting email. The poor customer would have just had a cup of evening tea and you have bombarded the inbox with 3 messages. Poor customer, if he/she is a part of a number of email list, the whole day will be spent on reading the newsletters. The trick over here is to allow the customers to choose the flow, after which you can send regular emails.
Excess in any form is bad!