You have seen statistics and read many articles confirming that email marketing is the leading marketing platform for your business. Often, marketers are unable to attract the readers to signup for their email list. And, without an email list, you will be completely lost in the marketing world. Your email list is the foundation for a successful campaign and helps you reach the target audience. If you want excellent results, you need to use email address verification on a regular basis. Here are a few ways to win your email subscribers and grow your email list.
Offer Content Upgrades
These list building boosters are similar to the opt-in process, but are targeted in a completely different manner. Content upgrades are easy to create as you’ve already produced content. You’re simply sending an extension to the already existing product. You can create content upgrades from your podcast, slide share, videos and blogs. A ‘how’ to blog can easily be turned into a checklist or an infographic. Content upgrades capture the attention of the audience more easily than any other type of signup form. Therefore, you can build a strong mailing list using these upgrades. You need to clean the mailing list on a regular basis using verify email to avoid people who share their secondary email addresses.
Use opt-ins in your blog header
You can capture the interest of the new visitors with a popup opt-in form. You need to smartly create the signup form so that it doesn’t pop-up when repeat customers visit your blog. Additionally, never force the readers to share their email address. In many blogs, the sign-up form doesn’t disappear unless the readers have filled the required details. Make the sign-up form optional to the readers, otherwise, they’ll never return to your website or blog.
Share referrals on social media
A simple Tweet on Twitter or a post on Facebook from an existing customer is likely to drive more traffic and will help you connect with the target audience. Friends of your existing customers are likely to engage with the readers because your services are already tested by someone who they know.
Use email validation on a regular basis to nurture long term relationship.