Even today, when a plethora of unique customer acquisition methods is available, marketers prefer to purchase or rent a mailing list primarily because it saves the customer acquisition time. After purchasing or renting a list, marketers do not know what to do with the marketing list. Unfortunately, marketing lists are current only for a short period of time. This means that if the purchased mailing list is not used, then you have wasted the money on renting or purchasing the mailing list. However, if you follow the given tips, you can effectively communicate with the customers without being flagged as spam by the customers.
Ensure the list is up-to-date
Any mailing list, which is not updated is a complete waste of time and money. Therefore, you need to ensure that the email list is updated recently such that customers do not filter the message as spam. A spam complaint drastically reduces the sender’s reputation, which lowers the deliverability rate. Therefore, you need to clean the mailing list using email address validation before sending the messages to the customers. Verify email will help remove the spam traps and spam bots from the list, ensuring safety to the marketing campaign.
Use Email validation
Once you receive the purchased or rented list, hire an email validation service provider to suppress the dormant and inactive customers. Additionally, the customers who are already present in your database can be suppressed to avoid duplication. This way you can ensure that duplicate emails are not sent and you are connecting only to the new customers. Sending messages to the existing customers will be no use because the marketing campaign will be designed for attracting the new customers. Search properly before hiring such a service because you will handing over a lot of sensitive data the company.
Send according to the demographics
A local business needs to acquire customer locally and do not require a mailing list comprising of customer from across the globe. Therefore, apply filters in the mailing list and render the list shorter. It will also ensure that the mailing list is relevant and the messages are being sent to the targeted customer group.