If you’re still uncertain whether you need to purchase an email list or build one, you’re probably not the only one. Marketers fear purchasing an email list because of its negative consequences and large amount of invalid email addresses. Furthermore, purchasing a list is not recommended, but if you don’t have any option, you can consider buying an email list. However, remember to clean it using email address validation on a regular basis avoid spam complaints. You cannot blindly trigger messages to such people because they never agreed to receive message from your organization. You need to build trust with these customers, to engage the target audience. Here are a few ways of sending messages to a purchased list.
Personalized messages are a great way to win the trust of the readers. Start with the first name of the subscriber, and tell that you are the CEO or marketing director. When you call the customers with the first name they know that the email was intended for them. Simply, sending messages without personalizing it will only lead to the junk or the spam folder. Personalization is the key even when it comes to sending messages to a purchased list. However, scrub the mailing list using email verifier to stay connected with people who are genuinely interested in your marketing campaign.
Keep the messages short
Always keep the email sent to these purchased lists as short as possible. Your customers need to understand the messages and no one is interested in reading long form messages. Additionally, your emails should never read sales oriented as it will turn away the potential customers. Send interesting and informational messages in a concise manner to engage the subscribers list.
Send based on recipient’s interaction
You need to be careful and send the second message only when the recipient has interacted with your initial message. For example, recipients who opened and clicked your first message should receive a different email than people who never opened your message. Provide your readers with more opportunities to engage.
Therefore, focus on using email validation on a regular basis to reach the desired audience.