How to Segment your Email List to Connect with the Right Audience

As a marketer, you need to understand that one size does not fit all the customers. One email might appeal to some people while others would need a completely different approach. People who are not interested in your marketing campaign will definitely delete the messages. Therefore, it’s essential to segment your email list to stop people from unsubscribing. According to a research, more than 56% of the customers leave the list because of irrelevant content. You can avoid this by segmenting the list and keep it clean using email verifier. Here are a few things to consider when segmenting your marketing list.


Know their location

You can learn a lot about your target audience, if you know their location. For real estate agencies, location is the key because you send information on houses and villas based on the location of your audience. Additionally, based upon the location you can determine what the customers are looking for depending upon the temperature of the area. Ask for the location in the sign up form to cater to the need of the customers. However, remember to clean the list using email address verification to reach the target readers.

Focus on the purchase behavior

Understanding the purchase behavior is essential as you can know what the customers are opening and clicking on. You can check your email reports to further understand what your customers are looking to purchase. Focus on creating a list for customers who have purchased a particular product and send email messages according to it. If the customers have purchased a computer, send them an offer of a compatible printer. When you send offers relevant to the interest of the readers, they’re more likely to make a purchase. Focus on creating a relevant experience and it will always result in customer engagement.

Ask for their preference

Another great way to segment your email list is asking the subscribers to choose a list they are interested in. Ask the customers, whether they’re interested in email that contains in-sales promotion, online sales, news and information about new products.

Segment your marketing list and clean it regularly using email validation.