Before you send the next message to your email list, you need to ask yourself who you’re targeting and why. Are you sending an email message just to get respond from the readers or you want the readers to take some specific action? Email marketing is definitely not dead and you need to focus less on spamming the inbox of the readers. Spams are unsolicited messages that leave a negative impact on the sender’s reputation. You need to use email address verification to clean the marketing list on a regular basis. Here are a few reasons why spam can lead to email marketing disaster.
Many marketers are scared of cleaning the marketing list because it is extremely time consuming. But, they forget the positive effects of a clean marketing list. An authentic and strong marketing list not only increases your reputation, but helps in increasing the customer engagement. Unclean marketing lists diminishes the effectiveness of your marketing campaign. And, once your messages hit the spam folder, enhancing the reputation of your brand will become difficult. Therefore, focus on building a strong and clean list using email verifier.
No Unsubscribe link
One of the major reasons why email lands in the spam folder is because the readers do not find the unsubscribe link. Not having an unsubscribe option may sound like a great way to attract the potential audience, but it’s completely illegal. An unsubscribe link increases your credibility and tells that you’re not a spammer. Building trust and nurturing relationships in email marketing is essential to ensure long-term success. Therefore, all your messages should have an unsubscribe link, which is easily visible to the readers.
Wrong messaging time
Sending messages when most of your target readers are asleep or busy working in offices can lead to extremely low open and click-through-rate. Additionally, ensure that you send the right number of messages to the target audience to win their trust. Bombarding the inbox of the readers is not a good way to increase the marketing statistics.
Focus on using email validation on a regular basis to reach the target audience.