Many marketers believe that the age of spam filters has reduced the effectiveness of email marketing, but the truth is that these filters are designed to protect people from receiving unwanted email messages. You need to stay on top of minds of the readers, if you want to prevent the spam filters. Email list is more important than anything else as it helps you connect with the prospective customers and increases your revenue. Increasing the subscribers is not a simple process because today customers do not give away their email addresses just like that. You need to offer something unique, if you want to attract the potential readers. However, remember to clean the marketing list using email address verification. Here are a few proven methods of increasing your subscribers.
Ask customers to sign-up after making a purchase
When a customer makes an online purchase, they’re already interested in your product and company, which increases their chances to make a purchase again. During the checkout process, provide the customer with an option to send email communication regarding new products and offers. Place it in a place, where it’s conveniently visible to the buyer. Ensure to tell the audience that you’ll not spam their inbox and send messages whenever they have a new offer. Focus on attracting the customers to your mailing list, so that they can stay connected with your brand. However, scrub the mailing list using email verifier to improve the deliverability rate.
Offer exclusive opportunity
Offer an irresistible discount offer to people who subscribe. Your customers are more likely to stay connected because you consider them valuable. Remember that people love getting a bargain and receiving access to an exclusive group. The combination of these two things is a great way to attract customers as it forms a strong incentive for the readers. Unless, you offer something tempting, customers are less likely to join your email marketing campaign.
Let customers share
Provide customers the ability to forward your messages to their friends and family members as it will increase their word of mouth publicity. Ensure to put this option at the top of your messages for the readers to see it.
Focus on using email validation to increase your customer base.