Making an irresistible offer to customers to acquire their email addresses is an art and many marketers fail at it completely. It can become an easy process if you think of a different angle because customers give their email address to brand that value their presence. Growing an email list is the foremost requirement of a company and you cannot afford to lose potential customers. Furthermore, you need to clean the list regularly using validate email to reach people who are genuinely interested. Here are a few ways to grow your list on a regular basis.
Use videos to generate your list
Videos work wonderfully as lead magnets and help in attracting the desired customers. Videos help in attracting readers because it saves time and the message reaches the reader is an appealing way. Whether you own a travel agency or an eCommerve store, videos are an essential for asking the readers to sign up. Focus on creating videos that are informative, creative and yet small in size otherwise, the videos will never load properly and the customer will turn away. However, remember to clean the list using email address verification to reach the target audience.
Offer valuable incentives
Today, customers are attracted towards valuable incentives and readily share their email address with brands who offer something useful. Incentives are a great way as people love to receive anything for free whether it is a white paper, ebook or small discount. Valuable incentives have helped many brands reach great heights. However, be careful of people who give their email address just to receive one time offer and later on filter your messages as spam. You need to have a mechanism to stop such people from decreasing your open rate.
Use YouTube to generate your list
YouTube is a great channel as it helps in building a stronger community around your brand. Share new content and provide different company updates to engage the readers. Share regular updates of the changes you have made in your company to keep the readers informed.
Therefore, focus on using email list cleaning software on a regular basis.