Developing a successful email marketing campaign begins with building an authentic email list comprising of people who are genuinely interested in receiving information. With an email list, you can easily track your customers and engage them instead of wasting your time marketing to the masses. No marketing campaign can become successful without having a strong list. Focus on using legal customer acquisition methods to attract the readers. Additionally, remember to clean the list using email validation on a regular basis to achieve email marketing success. Here are a few ways to build your contact list.
Quality over quantity
Many SEO and email marketing experts believe that building a huge list is a waste, if it’s full of spam causing email addresses. Your list should be filled people having an interest in your business. You can never succeed and build a strong marketing list if your customers are not interested in your newsletters and content. Therefore, focus on building a quality marketing list and remember to clean it using email address verification to remove inactive readers.
Put a signup sheet near the checkout
Everyone puts their signup form on the homepage, you can try placing it when a customer checkout of the website. Additionally, enquire whether a customer is having a positive experience or not as you can reiterate the benefits of subscribing and engage the readers. The signup sheet should be attractive with a catchy headline to entice the readers. Remember to place it in a place where it’s conveniently accessible to the readers. You need to think of different ways to build your email list because customers today are not looking for the traditional methods. Offer something out of the box to entice the readers to build a strong list.
Use a QR code
You need to evolve with technology and today people easily get attracted to a QR code. Add the QR code to your flyer, business card, and brochure and share it with people so that they can join your email list.
Whatever may be your method of building a contact list, clean the list using email verifier for best results.