The starting point of success in any email marketing campaign is the mailing list. If the mailing list lets you down, the whole campaign comes to a fall. And, if you want to achieve some serious goals in marketing, executing a batch email campaigns help you achieve it, but for that segmenting the mailing list is essential. You can segment the list in numerous ways, such as the job profile, geographic location and purchase history. The number of filters you create, the better you can fulfill the requirements of the customer. Along with segmenting the list, it is extremely important to clean the mailing list using email validation or verify email. A clean list can be segmented easily and the results will surely increase by many folds. Email address verification will remove the unwanted email addresses and assist you in building a strong, updated and segmented mailing list.
Here are few ways to segment the list.
1. Use the behavioral data
Studying and analyzing the purchase behavior of a customer will definitely lead to an increase in the conversion rates. Some customer purchase weekly, while others purchase monthly. Analyzing the time period between their purchases will help segmenting the list into frequent buyers and non-frequent buyers. The non-frequent buyers can be given more discounts and the frequency of emails can be less when compared to the frequent buyers. You can further offer loyalty bonuses and offers to this particular segment of the audience. The segmentation done, using the behavioral data of the existing customers will help you lift the conversion rates. Start the analysis today.
2. Use the social media to segment data
Integrating the social media behavior of the customers in the segmented list will help you further to entice the customers. Gender is always seen as the key data point for segmenting the customers. Moreover, you will get other useful insights from the social media about different purchase and usage behavior of the customers. You can easily segment the customers using customer interest, brand preference and media habits of the targeted audience.