6 Ways to Reduce the Email Bounce Rate

Creating an email campaign is time-consuming and it becomes extremely frustrating when due to any reason the email bounces. A bounce can occur due to a bouquet of reasons, which will ultimately affect the deliverability. We understand that you want to target the right customers and maximize the ROI. But, your campaign will not be successful if the bounce rate is high. Marketers who clean their email list using email verification software witness comparatively lower bounce rate.


Here are 7 effective ways of reducing the bounce rate to reach the inbox of the recipients.

1) Use-double opt-in

The process of double-opt in is considered as the leading way to reach the inbox of the customers. Using the double-opt in method you ask your subscribers twice whether they want to receive messages from your brand or not. You also send email confirmation so that wrong email addresses do not make way into your email list. Double opt-in reduces the bounce rate and increases the engagement level.

2) Clean your email list

One in every four email addresses decay every year, which results in a hard bounce rate. If your list is old, then your email addresses have gone stale and have become inactive. Marketers who never clean their list witness a higher bounce rate because of inactive addresses. As a marketer, focus on scrubbing the email list using email verification software to reach the inbox of the target audience.

3) Regularly ask for updated information

Customers switch their email addresses and preferences due to various reasons. It is always best to ask for information from the customers. With updated information, reaching the target audience becomes easy. You can easily eliminate the potential spelling errors and update the address. It will help you reduce the bounce rate, which will enhance the deliverability.

4) First campaign is crucial

Most marketers use their first campaign to clean their list. But, as a marketer, you need to remember that the first campaign is crucial because it leaves a positive first impression. If you send to a poor list, you will not risk account suspension, but will also lose the trust of the customers. A poor list is full of email addresses, causing both soft and hard bounce. You will have to focus on reputation management, if you encounter a high bounce rate.

5) Verify the domain of the sender

Verifying the sender’s domain is not technical and is a great way to reduce the bounce rate. A verified sender domain is one which has given elastic email permission to send emails from it. When the sender’s domain is verified, it reduces the chances of reaching the inbox.

6) Validate email in real time

Verify the email addresses in real-time at the point of capture when the customers sign-up for receiving newsletters from your brand. It ensures that you capture the working email addresses, which increases the data quality.

Apart from these tips, focus on creating a small marketing campaign to customers who have not opened your message in the past few months. It will reduce the potential bounce rate.