With the rising popularity of marketing automation, companies across the world are expanding their frequency of email campaigns. Close to 85% of the email traffic comes from illegitimate sources and become spam. Spammers are also increasing their reach to ruin the marketing efforts. The bogus nature of spam is a result email provider have increased their standards for what content makes into the inbox. Even, if you’re not trying to spend spam, you might reach the spam folder unknowingly. It is necessary to focus on email list cleaning to reach the inbox of the readers.
Here are a few reasons why your email will land in the spam folder.
1) Inadequate permissions
You will have email permission only when the recipients have agreed to receive messages from your brand. Without receiving permission from the audience, you’re sending unsolicited email, which is a sure shot way of reaching the spam folder. Today, ISPs are smarter and more intelligent when it comes to detecting permissions. For example, when you send a batch email to a purchased list, the ISP will definitely become suspicious. Inadequate permissions also occur when the customer has agreed to sign-up for your brand but has not agreed to receive newsletters from your brand. Follow the double opt-in process to reach the inbox of the customers. Furthermore, clean the mailing list using email list cleaning to avoid any issues in the future.
2) Legal violations
The 2003 CAN-SPAM law is stringent when it comes to commercial emails. And, ISPs are quick enough to weed out messages that violate this law. If you violate any restriction, you will have to pay hundreds of dollars for breaching the CAN-SPAM law. Ensure you include the ‘unsubscribe’ link in every email and give the customers a chance to leave the marketing campaign. You should honor every unsubscribe request within 10 days of receiving. Also, lay emphasis on the fact that the subject line is relevant to the content you’re sharing.
3) Unauthenticated sender ID
This scenario is usually encountered when any agency is using the servers to send out emails. Most of the ISPs cross-verify the identity of the sender to ensure that messages come from a legitimate source. Focus clearly on the ‘from’ field of the email to let the ISP know that the message is from a human. Such sender’s ID can create a chaos in the marketing campaign.
4) Non-appealing message
More than 65% of the marketers, don’t give the privilege of choosing the content to the customers. When customers don’t receive messages according to their taste, they filter the messages as spam. To avoid rejection, marketers need to ensure that the messages are accepted by the audience and are relevant to the target audience. Therefore, a customer should understand why they are receiving the message. The absence of this result in spam complaint by the customers.
There are a lot of potential places where an email can go wrong. That’s why most email marketing companies use email list cleaning to avert the possibility of reaching the spam folder