Grabbing the attention of the prospects is one of the most daunting tasks for email marketers around the world. Customers usually have a glimpse of the email based on which the mail is either read, filtered as spam or trashed. If the email is interesting, it will be read by the customers, therefore, it is essential to craft the newsletter in a way it entices the audience to the maximum possible extent. These strategies will help you gain the attention of the customers and you can build a long term customer relationship.
Sending generic emails to customers will not help you in any possible way. You are only wasting your precious time and hurting the chances of doing business with the customers. Prospects are always on a look out for deciphering between a template and an email that was specially crafted for them. Therefore, send information knowing about the prospective customers and accordingly send information to the customers. The process of knowing the customers will undoubtedly take time, but the response rate will increase drastically. Additionally, when hyper targeting is done, the mails are sent out to customers who are interested.
Use informational tone
Sales oriented emails are usually sent in a formal tone, which degrades the essence of the content. The formal tone will ensure that the customer shuts down the email before even reading it completely. Therefore, draft an email in a casual tone and interact with the customers. According to a survey, companies who use a casual tone to interact with the customers have a higher engagement rate than the companies who send out newsletters drafted in a formal tone.
When only interested and genuine customers are a part of the mailing list, the chances of filtering the email as spam or deleting the message is low. Customers who have willingly agreed to become a part of the marketing campaign will definitely wait for your email to pop up in their inbox. Such prospects usually read the mail before deciding upon whether to take an action or delete the email.