During the year, you would have probably read about a bouquet of ways to grow your email list. But, what next? How can you use the customer data to rope in new clients? And, how will you manage the email list in a smart and efficient way? For email marketers, email is the foundation and managing it is an art, which only a few marketers can perfect. Today, you need to start making your email marketing in an intelligent way to reach the inbox of the customer. However, focus on list pruning using verify emails to keep the remove inactive and dormant accounts. Instead of facing disappointment, later on, it’s essential to manage your email list step by step.
1) Follow your goals
Only when you have a clear goal in mind, you can achieve the result which is measurable and achievable. Before starting the email campaign, decide on the marketing goal. The goal can be growing the email list or simply urging the customers to click the CTA. Without a goal, your email marketing ship will sink sooner or later. Also, stick to the goal and cater your campaign towards achieving it. Marketers who focus on too many short-term and long-term goals, never reach even a single goal because their energy is channeled in too many different directions. Therefore, follow your goal and create an email list, which delivers the intended result.
2) Create an eye-catching sign-up form
Even if you already have a sign-up form, visit it regularly to see whether there is any scope for improvement or not. Ask only relevant information such as name, email address and extra fields that allow you insights about your customer. But, beware of including too many fields in the sign-up form because it irritates the customer to no extent. Customers hate answering questions and often change their mind about subscribing. Use hidden fields such as place of sign up (city), source of sign up and language. Take help from a programming expert to develop a code for your form. Also, scrub the mailing list regularly using verify emails to remove invalid customers.
3) Create segmentation on your list
Once you have the valuable customer data in hand, segmenting the list based on different customer preferences becomes easy. You can segment the email list in two ways – subscriber based filter and activity based filter. In the former type, segment the customers based on their city, loyalty status, language, etc. In the latter type, use open rate, click rate and customer preference to segment the customers. However, make a separate list when managing more than one dependent upon brand or project.
After following these steps, dive deep into the marketing results to see what worked with the customers. If you find that the open rate is good, but the click-through rate isn’t, think how relevant this message is to the target audience. Was the timing right and whether the offer is enticing or not. The more you focus on your customers, the better will be the result. Furthermore, focus on cleaning the marketing list regularly using verify emails to remove inactive and unwanted subscribers.