Did you take a new year resolution? Do you prefer a clean room or a messy one? If you’re a cleanliness freak, why do you overlook the email list cleaning? Today, with the number of emails hitting the inbox of the customer increasing every day, it’s probably the appropriate time to purge out old customers and stay in touch with responsive customers. A clean list yields more effective interaction and helps in building a long-term customer relationship. Therefore, focus on cleaning the marketing list using email verification services to stay ahead of the competition in 2018. Brands that overlook email scrubbing always find themselves in deep troubles with their ESPs because they encounter high bounce rate and spam complaints. Apart from enhancing email deliverability, email scrubbing offers an array of tangible benefits. Here are a few strategies to focus on when cleaning the email list.
1) Focus on asking questions
As a marketer, if you are continually witnessing low engagement rate, it becomes difficult to find the cause of the problem. The low engagement rate could be either due to customers is indifferent towards your email, or they enjoy reading your messages, but don’t find a suitable reason to take further action. Therefore, to chalk out the bottlenecks, it’s crucial to ask questions, request feedback from the customers and asking customers to set their communication preference. Furthermore, conduct a poll and ask the readers what you’re missing in your newsletter and communication. The more questions you ask, the easier it becomes to create a compelling marketing campaign.
2) Make it easy to unsubscribe
Marketers perceive unsubscription as a bad omen because a customer leaves their campaign. Therefore, they hide the unsubscribe link in the email. As a result, customers are forced to block or filter the company as spam. As a marketer, let the customer go if they no longer find your message interesting and compelling. When recipients report your emails, the ISPs lose confidence in your domain, and your messages in future may not reach the inbox. Furthermore, focus on using email verification services to remove customers who have lost interest in your brand.
3) Use email automation
Today, email automation is a leading way to scrub the marketing list. You can efficiently prune the list by writing codes that automatically removes customer who does not meet specified criteria. Using automation, you can set rules to remove email addresses that bounce more than once permanently. Furthermore, automation will help you identify customers with low engagement rate, and you can create a campaign to win back the trust of these subscribers. Always remember that automation is your best friend when it comes to maintaining a clean and healthy email list. Now, that we have listed three strategies to clean your email list efficiently, it’s time to put that knowledge to action and ensure that the email list is sparkling clean for the rest of the year. Focus on using email verification services on a regular basis to avoid unprecedented issues in the future.