Since its inception email marketing has been a hot seller in the industry because of its ease and high ROI. A mailing list forms the backbone of any marketing campaign because based on the leads collected through various resources potential customers are found. Therefore, it becomes essential that a regular and systematic database maintenance strategy is followed. Email address verification of the mailing list is essential otherwise you will keep triggering emails to the unwanted customers and hamper your sender’s reputation. Additionally, by not cleaning the list regularly, you will be wasting the company resources on customers who were never interested in the products you offer.
Therefore, to ensure that the marketing campaign is free from the inefficiencies, follow the three steps given below.
1. Reduce the data
An opt0in form might consist of irrelevant information or fields which are not necessary for the campaign. Trimming the waste and keeping only the required information will help you reduce the data clutter and you will be able to execute the campaign successfully. Too much of unnecessary data will take up space in the database and is not going to be of any use. Therefore, it is advisable to keep only the essential attributes in the database.
2. Use Email validation
Scrubbing the email list for inactive and dormant customer is the leading way to cleaning the marketing list. Tools like verify email will help you achieve the task successful. A cleaned list will not only increase the engagement rate, but will reduce the spam and the hard bounce rates. Regularly validating the email addresses will ensure success you always desired. Additionally, avoid purchasing the list because a purchased or rented list is full of honey bots and spam traps, which are harmful for the campaign.
3. Proper Segmentation
Implement a workable list segmentation because it will produce manageable sections and the emails can be triggered according to the preferences of the customers. There is no point sending all the emails to each and every customer in the list.