Today, email marketing is the high-impact and low-cost method of delivering the messages to the audience. This is the main reason why every business should have an email list. If your marketing list is short and full of errors, you will never reach the inbox of the target readers. Moreover, without a strong and good email marketing list, your digital marketing efforts will not reap benefits. Today, relying only on age old proven methods no longer builds a strong marketing list. You need to think out-of-the box to leave a lasting impression. Additionally, focus on using verify email to regularly clean the list. Here are a few easy ways to grow your email list.
Capture your website visitors
If a visitor has not gone through your whole website without opting in, offer a signup form when they are about to leave your website. Set up a lightbox to appear as soon as a customer navigates away from your blog or website. Such customers are probably looking for something specific and can turn into loyal customers. Leave no stone unturned when it comes to building an email list. However, remember to clean it using email address verification to reduce the spam complaint rate.
Become active on forums
Online forums are a place where customers interact and share their experience. Join online forums relevant to your business and help the people in the community by answering their questions. Place the link of your website on all your answers so that readers can easily reach your brand. However, provide solutions that are not drifted towards your product or services you offer. This is important because you start sounding like sales person desperate to sell your products online.
Word of mouth publicity still works
Ask your current subscribers to refer new customers as word of mouth publicity still helps a plethora of brands reach new heights. Offer discounts and deals to customers who bring relevant and confirmed email addresses. Furthermore, you can encourage forwarding to build your list.
Whatever is your method of acquisition, always use email validation to increase your deliverability rate.