It is uncommon for any sports academy to list their upcoming events on a website because a majority of the academies do not have a fully established and maintained website. Communication under this scenario is adversely affected because the intended customers cannot be reached. However, email marketing is an effective way to spread the information among the sports enthusiast and build long term relation. It is the simplest and the most cost-effective way to market the sports academy. However, you may face issues of hard bounces and dormant addresses, which can deteriorate the marketing activity to no extent. Verify email will help you achieve the goal successful and ensure that the messages reaches the interested customers only.
Here are few way on how a sport academy can benefit from email validation.
1. Reduce Spam rate
Reduce spam complaints means that more customer are happy with the marketing efforts and the communication is maintained with throughout with the customers. Once the spam rate reduces the sender’s reputation increases and the emails reaches the inbox of the customer hassle free. Additionally the ISP with stop keeping a vigilant eyes on the marketing efforts because the customers are interested in the mails being triggered. A high spam rate means you are spending a lot of money on customers who are never going to generate any revenue for your business. Therefore, it becomes even more important to scrub the unwanted customers from the mailing list as soon as possible. And, in the end, there is no point sending newsletters to customers who are least bothered and interested. Therefore, regularly use email address verification and reach the hearts of the customers.
2. Increases Brand Awareness
When only genuine customers stay in the mailing list, the word of mouth publicity increases because the content and mails being shared are useful and relevant. Word of mouth publicity is extremely reinforcing for the brand image and brand awareness of any company.
3. Say goodbye to spam traps
Spam traps and spam bots are jeopardizing for the business, but with email validation the spam traps and spam bots can become history.