FMCG (Fast moving consumer goods) companies have become a lifeline for people. And, today the success of any FMCG company lies in the marketing strategy. Whenever the prices shoot up, extensive distribution network and advertising & sales promotion are done to stay ahead in the race. With the correct marketing strategy, you can capture the maximum market share and build a strong reputation with the customer. For FMCG companies, email marketing will get the desired reach and help rope in customers from every nook and corner of the city or town. Email marketing is growing every passing day and it will help you build a loyal customer base.
1. Innovative and creative emails
Out of the box thinking and promoting the products in a way, it has never been done before will surely help you increase the market share. And, as a company, you will have to go hand-in-hand with the technology. Embed creative videos, use animated images and send creative newsletters to the customers. The visual impact created is ten times higher than the text. Send offers and promotional codes and redemption coupon to the consumers via email. Ensure that the right methods are used for acquiring the customers otherwise it will create a problem sooner or later.
2. Email validation is the key
Are you wondering about the role of email address verification? Well, verify email is an integral part of any email marketing campaign. Today, a campaign is incomplete without email validation. It helps to remove the unwanted, dormant and inactive customers from the list and assists in reaching the inbox of the customer. Moreover, it is pointless sending messages to people who are least bothered or have not used the product even once. You are wasting the marketing efforts and the money is going into the drain. Email validation will help you connect with customers who are genuinely interested, thereby increasing all the marketing statistics. Once the marketing statistics are improved, the sender’s reputation will increase and the marketing campaign will be accelerated to a different level.