Not adhering to the email best practices can easily become an annoyance customer’s run away from. And, with every fifth person starting their online fashion brand, it becomes difficult for the customers to control the inflow of messages to their inbox. As a brand you need to build a strategy working for your brand and not against it. Today, people are simply crazy about wearing branded clothes. It is a style statement meant to envy the others. Email marketing and verify email will help your fashion brand grow and engage customers for a long period of time. However, you need to take extra precaution with the email template and design because your creativity will be a mirror of your fashion sense and style statement.
Pay attention to detail
Your marketing team needs to ensure that your email subject line, first couple of sentences, images and the language used in the message are in-line with the brand’s fashion statement. Customers should not only get enticed after receiving your email, but spend time reading the whole message. When these minute details are ignored, the message is flagged spam by the readers. Spam complaints adversely affect the sender’s reputation. Remember that your email marketing campaign is your own baby, the more you groom it, the better results you will obtain. And, being in the fashion industry, not paying attention to important details is simply not acceptable.
Clean the mailing list
Sending to customers who do not want to hear from your fashion brand is a waste of time and money. Therefore, you need to follow proper methods of customer acquisition and ensure customers willingly sign up for receiving information. Use email address verification to clean the mailing list on a regular basis. A cleaned list will attract a low bounce rate and the customer complaints will be less.
If you are not measuring your marketing results, you are probably not learning from your own mistakes. And, if you are not learning, you are not fulfilling the requirements of your intended target audience. Measure the results of the marketing campaign and accordingly amend the marketing strategy.