Entertainment in everyone’s life is essential and watching a movie after a hectic week is the leading stress buster especially for people working in the MNC. With high working works, a person rarely gets quality time to spend with the family. However, a movie theatre showcasing a blockbuster movie will help the stressed person build a bond with the near and dear ones. As a movie theatre, you will benefit from email marketing in every possible way and if email marketing is clubbed with email validation, the task will be further simplified as you will be able to maintain a clean mailing list. Email address verification will help you reach the target audience in the following ways.
1. Removes spam bots
Spam bots and spam traps are email addresses created by the ISPs to determine whether the email sender is genuine or not. If emails are triggered to such addresses, it alerts the ISP’s and communication from that particular sender is filtered as spam. Spam bots usually become a part of the purchased list because it consists of a plethora of wrong and invalid email addresses. Therefore, if you purchase a mailing list, ensure you clean it on a regular basis. It will help you achieve the desired marketing goal and you will be able to bring a new crowd to your movie theatre. Verify email will surely help you in this respect. Clean the list on a regular basis and notice the difference.
2. Builds customer relation
A cleaned list in an indication that only genuine customers are a part of the campaign. Any communication sent to the customers will become relevant and the chances of the newsletter being filtered as spam by the customer will reduce. You will be able to generate a large customer base and build long term relationship. You can further enhance the relationship by sending movie offers such as a free meal during a movie or some discount on the price of the tickets for customers who regularly visit the movie theatre.
Email validation is the backbone of email marketing. Use it wisely.