Trendy and eye-catching handbags are very much in fashion and women usually never think twice before purchasing a handbag. They are always on a lookout of handbag of every color matching their dress and appropriate for the occasion. Email marketing is definitely going to help a handbag company achieve success and connect with the intended target audience easily. However, email marketing alone will not suffice because many a times unwanted customers makes it to the mailing list and disrupts the whole marketing campaign. Email address verification or email validation is essential to keep the mailing list clean and reduce the number of hard bounces. Here are few ways how verify email will help handbag companies.
1. Attracts advertisers
When the mailing list is sparkling clean and the spam rates are extremely low, advertisers and sponsors are surely going to invest in your business because you are connecting with people who will generate revenue. It given an indication to the advertisers that you care about the marketing plan and you want to generate revenue. Therefore, by investing initially in list cleaning, you can grow your business by many folds. Clean the list on a regular basis and notice the differences.
2. Reduces the marketing cost
When mails are sent to customers who are not interested, it is a waste of time, money and efforts. You basically waste your resources on people who will never generate revenue for the company. However, by cleaning the list on a regular basis, you will have a high chance of reaching out to the potential customers. Once the conversion rates are high, there will not be any looking back as you will be able to generate sales from the customers.
3.An edge over rivals
With a cleaned list, you can send newsletters to the customers without worrying about the deliverability. And, once you make it to the inbox of the customers, you automatically get an edge over the rivals because not every company reaches the inbox of the potential customers.
Today, email validation is an integral part of an email marketing campaign.