For a gift shop owner, it is not easy to survive in this economy where sales are down, the rent of the gift shop is high and the stiff competition from the big chain stores. In order to become successful in marketing the gift shop, you need to improve the brand image of the store in front of the customers. A brand is basically an idea a customer has in mind for your store or company. Therefore, improving the brand image is essential. Email marketing alone will not help you achieve the goal, but if you integrate email validation in the campaign, the results will be astonishing and you are sure to achieve success. Help customers give the best gift to their loved ones by using email address verification. Read ahead to understand how email validation will help a gift shop.
1. Connect with REAL customers
When the mailing list is cleaned on a regular basis unwanted, dormant and inactive customers are removed and you connect with real customers. Customers will not mark the emails from the store as spam when the right newsletter is triggered to the right customer. Additionally, customers will return to the store over and over again, if the gifts cannot be found anywhere else except for your shop. Once you connect with real customers, the marketing campaign automatically becomes successful. You will also see a surge in the click through rate and open rates. Once the click through rate increases, the sales increases, thereby giving wings to the marketing campaign.
2. Customize the products
If you offer customized products to the customers, you can connect with the customers more easily as customizations always help. Additionally, customization can be achieved easily with email validation as you will look out for the purchase behavior of the customers before eliminating the customer’s information from the database. Offer customization of the products for every occasion and customers will remain loyal forever and never mark the email as spam.
Email validation is the backbone of email marketing. Use it appropriately to achieve success.