Small and medium electronic stores can easily compete and overtake the larger companies both in terms or number of customer and revenue generated. All it takes is a good email marketing plan. Strategic marketing will help the store increase their visibility in front of the customers. Small companies lack in resources, but a well-defined email marketing plan with email validation will help the store in more customers over a period of time. Today, email is growing each passing day and as an electronic store, you can leverage its effectiveness to build reputation and increase the customer base.
1. Email validation is essential
Sending relevant and important communication to people who are not interested in the content is of no use. You will end up wasting your resources on something which will never reap results. Therefore, scrubbing the email list to remove the dormant and inactive customer is extremely essential. Email address verification will help you build a healthy sender’s reputation as you will not be triggering emails to spam bots and the hard bounces will drastically reduce. The email deliverability will increase, ensuring that the messages reaches the inbox of the potential customers. Verify email will help the marketing and the ROI will increase. Therefore, instead of wasting the resources on trying to attract uninterested customers invest it in cleaning the list. A clean list enhances the marketing campaign as you connect with interested customers.
2. Segmentation and double opt-in
The effect of list cleaning will be further enhanced when segmentation and double opt-in are used. Segmentation will ensure relevant content reaches every customer in the mailing list and double opt-in will ensure only genuine customers become a part of the campaign. These two are prime requisite for a successful email marketing campaign. Segment the list based on the purchase behavior of the customer or on the demographics. If you are sending irrelevant content to customers, even email validation will not stop the customer from reporting the message as spam. Therefore, relevant content is essential and segmentation will help you send content based on the preferences and choice of the customers.