Email is undoubtedly the best form of one-to-one marketing because it allows personalization for each and every customer. Email marketers need to understand the right way to build long term relationship with the customers. And, cosmetic companies can benefit largely from this form of marketing because the market is huge as females love for makeup and get ready for every occasion. Whether it is mascara, eyeliner, lipstick, lip gloss or foundation, you can effectively attract women to your brand. Additionally, women are loyal to one brand of cosmetic if it suits their skin type. You have great chances of attracting and retaining the target audience. However, email validation alone is incomplete, and you need an email validation to reach the marketing goal.
Email validation brings in the best just like a cosmetic
Cosmetic brings out the hidden beauty of a woman, same way verify email brings out only the interested customers. All the dormant and inactive customers are scrubbed from the mailing list. Such customers deteriorates the marketing campaign as it leads to hard and soft bounces. The sender’s reputation is degraded and deliverability rates drastically go down. You need to understand that cleaning the list on a regular basis will help you get connected with the untapped market. Moreover, lifting the sender’s score is extremely difficult, if it goes down once. You have actually lost your reputation and gaining back the same brand status is difficult in the tough market. Technological advances have further eased out the process of customization and connecting with prospects have become simple.
Email validation helps to update the data
According to a research, more than 32% of marketers believe that consumer data is inaccurate and outdated. And, if you continuously trigger emails to such recipients, then be ready to search your company and the campaign in the extinct list. Therefore, it is essential to maintain the mailing database to ensure that customers are attracted and engaged forever.
Email address verification is one of the leading tools for marketers, so use it appropriately.