A car breakdown is a common thing and today when almost every individual owns a car, the number of cars running on the road is extremely high. A car repairing company needs to focus and invest on low cost marketing methods to target the past and the present customers. The major portion of marketing for an auto-repair shops happen through word of mouth publicity. Once customers start talking about your services, the marketing campaign will flourish as it will ring a bell in the minds of the customers. Increasing new referrals using email marketing is easier and the best way. However, email validation is done along with email marketing, the results are different and outstanding. Additionally, the power of a referral is extremely strong from a friend. You need to focus on cleaning the mailing list and you will surely taste success in this field.
Here are few ways to increase the user base.
1. Use email newsletters
What is the point in sending newsletters to customers who are no longer interested in the campaign? You are wasting your time and money on such customers. Therefore, if you want your email newsletters to be read by the customers ensure that email address verification is done prior to sending any mails to the customers. Additionally, simply do not send newsletters offering discounts to the customers on a monthly basis instead send useful information such as ways of preventing a car breakdown or 6 must have phone apps for every road trip. Relevant content will attract a low number of spam complaints and the rest will be taken care by verify email. Therefore, focus on content marketing before urging the customers to come to your shop for a car repair.
2. Focus on long term relationships
Email validation gives you the power to build long term relationship as all the inactive and dormant email addresses are permanently scrubbed from the mailing list. You are in direct touch with customers who will generate revenue sooner or later. Therefore, clean the mailing list on a regular basis to taste success.