How much time did you spend drafting you previous newsletters to entice the customers and promote a new service or existing service or product? What results did you get? Were the results at par with your expectations? The answer to these questions is essential if you really want email marketing to work for you as it works for others in the same domain. Even if you draft an award winning newsletter, but you missed out on something extremely essential. You will be surprised to hear that more than 17% of the emails either reach the spam folder or disappear midway. Shocking, right?
The main reason behind the unexplained disappearance is the continuously changing ability of the mailbox provider to filter the email and decide the future of an email which triggers to the intended customer. Read on and explore different steps to avoid email spam filters.
1. Spam traps
Does your organization follow a proper process to validate and remove the spam traps. If not, then you should immediately start using email address verification or email verifier. You need an in-depth search to remove the honey pots or the spam trap present in the file. Spam traps are email addresses used by the ISPs to find organizations who blindly send email to customers without having their consent. Once a spam trap is triggered the email comes under direct scanner of the ISP and lifting the sender’s reputation becomes extremely difficult.
Is your acquisition strategy, helping your business or creating problems? Customer acquisition strategy plays an extremely important role in deciding the future of an email marketing campaign. If the contacts are coming from a legitimate source, then you can remain tension free. If you are purchasing a list from a third vendor, then things are going to go tougher with each email being sent.
The complaint rates also determine the future and extent of the email marketing campaign. You have to ensure a proper customer feedback loop is created to avoid the complaints from the customers.